The joke has since developed into something that reads as more sincere. Putting those together, “Dark Brandon” became a joke about political posting that was popular among people who don’t really care about Joe Biden but do want to mock anyone who thinks Trump is Captain America or Scarface or whatever, and among people who wanted to poke fun at the idea that anyone would sincerely position Biden as a badass. Read: ‘Thank you, Brandon’ is just embarrassing They were like, We’re taking their insult and flipping it! To me, it seemed more like they were just calling Joe Biden “Brandon,” but I guess I see what they were going for. Then Joe Biden supporters tried to turn it on its head by creating a new catchphrase, “ Thank You, Brandon,” which didn’t make any sense because that isn’t the president’s name. ran with the euphemized catchphrase and started selling merch. Then there’s “Brandon.” (I hate this.) Brandon posts took off last year when an NBC Sports commentator insisted that the crowd at a NASCAR race was chanting “Let’s go Brandon,” when in fact they were chanting “Fuck Joe Biden.” Trump et al. The aesthetics at play were a bit antidemocratic, accelerationist, what have you and mainstream coverage of the trend from this past spring cited propaganda experts on its allegedly alarming implications. The Trump-as-Rambo images evolved, after Trump left office, into a niche category of “Dark MAGA” memes that portrayed him as an otherworldly being, in many cases shown with laser eyes, who would soon be raining down violence upon all who had defied him. ![]() This was maybe supposed to be ironic, but it did not always scan that way to outsiders. The first was Trump supporters’ habit (with Trump’s encouragement and participation) of Photoshopping Trump’s face onto characters who are very cool and strong-such as Rambo, or a professional wrestler, or a guy walking away from a plane in a suit. If Dark Brandon is the strange result du jour, two prior internet trends would seem to be its parents. They are devoted trolls who like to post in a way that is inscrutable to most Americans, and their twisted relationship often produces strange results. Members of both groups live in a perpetual state of gloating, and of sneering, and of gloating and sneering at the same time. Each side is convinced that the other is incapable of crafting a decent internet joke, yet each side takes the other’s jokes as inspiration. To comprehend why people are doing this, one must understand that liberals who spend too much time online have for the past several years been locked in a psychosexual showdown with Trump supporters who also spend too much time online. The first “Dark Brandon” I saw was a weirdly lit photo of a grinning Biden that makes him look like the villain in an A24 horror movie the text explains that whereas Donald Trump got COVID and suffered symptoms of the illness, Biden got COVID and then announced the killing of the al-Qaeda leader Ayman al-Zawahiri via drone strike. ![]() He is eating Mitch McConnell’s head?Īlthough Joe Biden has often been the subject of memes related to his friendship with Barack Obama or his obsession with ice cream, he has lately become a different sort of internet figure, known as “Dark Brandon.” Basically, “Dark Brandon” memes are images of Joe Biden, except scary and powerful and they have risen in popularity as the president recovers from COVID-19 and advances his legislative agenda. He is drinking Republican tears with a splash of lime. Meet McDonald Trump /fzZB4XVDLLĭid anyone said mcDONALD TRUMP ? president is terrifying! He has laser eyes, or he has laser eyes and he’s screaming, or he has laser eyes and he’s commanding bolts of lightning, like God. I’d prefer to call him McDonald Trump /VA3QdMCu1j ![]() Not to put too fine a point on it, the McDonald Trump memes tend to imply that the president, not unlike fast food itself, is bad for your health. ![]() What about you Ronald McDonald trump, what about your Lies, what about your deceit, what about your bigotry, what about your sexual assaults, what about how you treat the immigrants that work for you, let’s talk about that /yBketAA60yĪfter the now-famous Clemson Tigers White House visit, the term McDonald Trump jumped in popularity, engendering countless memes and drawing parallels between Trump and McDonald’s iconic clown mascot, Ronald McDonald. McDonald Trump, as we’ve seen from the examples above, is meant to deride Donald Trump as déclassé -as unworthy of the office of the presidency.
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